Costa’s patented Polarized lens technology is considered to be the best on the planet. The benefit allows consumers the greatest clarity and vision for any activities on or around the water.
Costa’s heritage is in fishing, giving anglers the advantage of being able to see “through” the water. As they expand into new marketing verticals, specifically women's and beach lifestyle, their DNA is always, “Born on the Water”. We’ve created programming and communications that allow Costa to connect with new consumers and create purchase occasions as they launch new styles, expanded collections, and promotional activations.