Deep River Snacks were started by their founder, Jim Goldberg in an effort to give back and raise funding and awareness for Many rare diseases and causes. It started with diseases that have touched his children, and has extended throughout the company’s employees and causes that are near to them. Simple, local, organic, and all natural, the chips are all about being good and doing good, and connecting with people and what’s important to them.
DRS are like a close friend or a neighbor, rather than a big snack company consumed with profits and scale. The local nature of the brand, and their passion for doing good, and creating goodness, is the creative strategy that comes from the soul of the company. We leverage social, and the ability to connect with friends and followers, and speak out across several communication pillars; cause, organic, flavor, and lifestyle. Whether we leverage social influencers, pop culture, news trends, or the causes we support, our rally cry of “Because We Give a Chip” is always at the center of our conversations