truth

Ketel One Vodka is a true handcrafted spirit made the same way for almost 400 years in a coal fired copper still.

experience

In a category that is exploding with new brands, new forms, and flavor extensions, it was important to communicate heritage, quality and the handcrafted nature of the Ketel One origins to our shopper. Bringing to life the Distilleerketel #1 as the visual merchandiser instantly set us apart from category noise and pop-up brands and flavors.