GAT performance supplement line is considered to be a category leader in the world of bodybuilding. Many of the sport’s top athletes turn to GAT’s products as part of their championship training regime and goal to be top in their field.


The Mr. Universe competition and the Arnold Classic are the top 2 events within the competitive world of championship bodybuilding. A trade show is built around these two events, which has become one of the key brand activations for GAT. The event that we created serves as brand awareness to thousands of event visitors, allows for a retail sales platform for the entire line of products, and gives all attendees the opportunity to meet and interact with all of the sport’s top athletes. GAT has set the bar to which all competitor event activations are measured.