In the intensely competitive world of sports hydration fuel, Gatorade is leader of the pack. It maintains its position through continual innovation, research, and always delivering on what athletes need to perform at their best.


One such category where competition is fierce is the world of golf. At the PGA Merchandise show, PepsiCo utilizes its brand equity and market dominance to reinforce with golfers that this product is just as important a part of their game as their equipment.Exhibiting alongside other powerhouse brands in the game like, Callaway, Titleist, Nike, and Under Armour, Gatorade distinguished itself by creating a dynamic environment in which attendees were educated on the latest in portfolio innovation and the multifaceted benefits offered by staying hydrated with the best in the game.