Founded by Rachael Cash. Built to push limits.

TRU Marketing was founded in 2001 by Rachael Cash, an engineer by training and the daughter of an engineer.

Growing up, Rachael learned from her dad to look at everything the way an engineer does: how it works, how it is built, and how to make it work better. She brought that practical, analytical mindset to marketing and added her own creativity. The result is promotional products, consumer events, merchandising and brand activations that work as hard as they look.

Our programs create buzz. Our activations and products have earned millions of impressions and real engagement, and our swag has even turned up as collectibles on eBay. We build hundreds of thousands of units and get them into hundreds of thousands of hands across the country, the kind of attention people choose to give.

We work with some of the largest brands in the world across finance, healthcare, consumer and more. We were the first WBENC-certified company to work with PepsiCo, and we support agencies and clients alike, including managing agencies on a client's behalf. TRU is a WBENC Certified, woman-owned small business in Madison, Connecticut that believes in investing in our communities to bring positive, measurable change. We don't gloat. We deliver.